107. How to Use Product-Led Growth to Meet Customers’ Needs for Instant Gratification

(Episode 2 of 2 with Eric Keating)

Instant Gratification

The market is shifting towards product-led growth. With more and more businesses offering self-service free product trials, customers expect instant gratification when they look at our services and products. In order to use product-led growth effectively to meet the needs of our customers, we should consider using free trials and freemium experiences.

Choosing a Service Provider

When customers are choosing a service provider, they often look for the business that will help them meet their needs the fastest.

Low Barrier to Entry

Having a very low barrier to entry, such as a free trial with no credit card required, is essential.

What about the sales team?

Key Takeaways

Thank you so much Eric for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode:

Connect with Eric

If you enjoyed this interview and want to learn more about Eric, listen to part one of this episode or connect with him on LinkedIn or his website, Appcues.com.

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Share Your Story

How do you meet customers’ needs for instant gratification? Do you provide free trials? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.



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