30 Lessons I Learned From Publishing for a Year: Part 1

Key Takeaways

Here are the key takeaways from this episode:

  1. Learn from the guests on your show.
  2. An online show is the best networking tool.
  3. Focus on building long term relationships with guests.
  4. Authors and show creators may give you the highest quality and reciprocal promotion of any of the guests you could invite on your show.
  5. Shows help build your authority and credibility.
  6. Be sure to niche it down.
  7. Pay attention to the value spiral and focus on providing value to your audience in every episode.
  8. Promote your show.
  9. One of the best ways to promote your show is by getting on other shows.
  10. Having a show is the best way to get on other shows.
  11. Consider shorter episodes.
  12. Consider running less episodes per week.
  13. Try to get great lead magnets before you launch your show.
  14. Make sure you have something to sell before you launch your show.
  15. Surround yourself with supporters and get the help you need.

15 Lessons From One Year of Publishing

Over this past year, we have had more than 200,000 video views and our podcast episodes have been downloaded more than 100,000 times. I know there are a lot of podcasts out there that have a lot more traffic than that, but we’re pretty happy with our progress. This first year has become our springboard to launch us forward.

1. The Value of Learning From Guests

After publishing for a year, we learned the value of learning from our guests. I have loved learning from successful entrepreneurs and brilliant experts in this business marketing niche. How else could I get some of the leading experts to give me an hour of their time, one on one, for free? I really underestimated the value of this when I started my podcast a year ago.

2. An Online Show is the Best Networking Tool

The second lesson we’ve learned from the past year is that doing an online show is the best networking tool on the planet.

3. Focus on Long-Term Guest Relationships

The third lesson that we’ve learned is to focus on building long term relationships with the guests. In fact, I believe that those long term relationships with the guests are one of the greatest assets that I’ve received from this last year doing the show.

4. Invite Authors and Show Creators as Guests

The fourth thing I learned is to invite authors and show creators as guests on my show. I’ve learned that authors and show creators have had to think through their message to create their content. Because of that, they’ve refined their message and can communicate much more effectively. I don’t know if you’ve noticed, but many of the guests that we’ve had on the Monetization Nation show have been authors and show hosts.

5. A Show Builds Authority and Credibility

The fifth point that we’ve learned this year is that shows build authority and credibility. A lot of new show creators are concerned because they don’t feel like they’re an industry leading expert in the niche and that’s probably true for almost every show creator when they start. However, if you interview leading guests for a year, if you study and prepare for shows for a year, if you read books and blogs and prepare on topics for a year, by the end of the year you will likely be one of the industry leading experts in that niche.

6. Focus on a Niche Topic

The sixth lesson is to focus on a niche topic, something I learned through a mistake I made. When I started my show, I focused on digital monetization as my niche and I thought that was niching it down enough. But really, almost every business needs digital monetization. So in theory, I’m producing a show for all entrepreneurs. I eventually realized that this is way too broad.

7. An Online Show Creates a Value Spiral

The seventh lesson that we learned from doing a show every day is the value spiral. Essentially, before we try to sell anything, we need to provide value to our audience. Doing an online show is a great way to provide that value.

8. Promote Your Show

The eighth lesson that we learned from publishing our show is to promote the show. I know that seems really basic but sometimes people think, as was made famous by the movie Field of Dreams, that if you build it they will come. But that is very rarely true.

9. One of the Best Way to Promote Your Show is by Getting on Other Shows

The ninth thing that we learned relates really well to that eighth point. It is that one of the best ways to promote a show is by getting on other shows. Currently, there’s not a great search engine for podcasts as big as Google or YouTube. So, it’s very important to promote your podcast to people who already consume podcasts, and the best way to do that is to get on other people’s shows.

10. Having a Show is One of the Best Ways to Get on Other Shows

The 10th lesson that we learned is that having your own show is one of the best ways to get on other shows. So many business owners have contacted me and want to be on my show, but they don’t have a show of their own. Meaning, they don’t have reach in the medium I work in. They don’t have a following and there’s not a lot of value I received from them being on my show other than the content. But if I invite someone who has a show on my show, then as they promote that episode, it builds the traffic of my show.

11. Create Shorter Episodes

The 11th lesson we learned is to do shorter episodes. At the beginning, we were doing about half hour episodes. SInce then, we’ve shortened those down to a little over 20 minutes. Even then, I believe that is still a little bit too long.

12. Consider Creating Fewer Episodes a Week

The 12th lesson we learned is to consider running fewer episodes per week. I’ve published every day for a year and I don’t think that was necessary, especially for my audience of entrepreneurs and CEOs. I think three or four days a week might have been extremely sufficient. It would also take a lot less time and energy.

13. Create Great Lead Magnets

The 13th lesson that we learned is to have great lead magnets so that we can own our audience. When we build a show, we’re building an audience on other platforms such as YouTube, Facebook, Instagram, and Apple podcasts. But that’s just leased land. We don’t own those platforms and the owner could change the rules at any time.

14. Have Something to Sell Before You Start Your Show

The 14th lesson is to have something to sell before you start the show. Many entrepreneurs already have this but if you’re starting a new business and you think that you’re going to build your audience before you sell anything, you may lose the opportunity to monetize your list as you’re building it.

15. Surround Yourself with Supporters

The 15th lesson that we learned is to surround yourself with supporters and get help when you need it. In the beginning of my show, I tried to do way too much of this by myself. I felt that I had to do a lot of it on my own. Thankfully, I was blessed with the help of an amazing team. There’s no way I could have done it without a very supportive team, and especially my wife.

Next Steps

  1. Get a free ebook about passion marketing, and learn how to become a top priority of your ideal customers at PassionMarketing.com.
  2. Subscribe to Monetization Nation on YouTube, Instagram, Twitter, our Facebook Group, and on your favorite podcast platform.

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Monetization Nation | with Nathan Gwilliam

Monetization Nation | with Nathan Gwilliam

Nathan Gwilliam helps entrepreneurs and digital marketers transform into better digital monetizers with revolutionary marketing and monetization strategies.