How to Create Great Marketing Messages

Key Takeaways

  1. If we want our customers to keep reading or watching our messages, we have to start with a great headline.
  2. To capture our customers’ attention in a headline we can marry a passion to a problem, turn the passion statement into a question, or combine a passion with what they want the least.
  3. It is also essential to use passion marketing messaging in our ads. In addition to tying in a passion, we should keep our ads concise and have a strong call to action.

Passion Marketing Messages

1. Marry a Passion to a Problem

2. Turn the Passion Statement into a Question

3. Combine the Passion With What They Want the Least

The Importance of Great Headlines

Questions you should ask when creating a headline:

1. Does your headline offer the reader a reward for reading?

2. What specifics could you add to make your headline more intriguing and believable?

3. Does your headline trigger a strong, actionable emotion the reader already has about the subject at hand?

4. Does your headline present a proposition that will instantly get your prospect nodding his or her head?

5. Could your headline benefit from the inclusion of a proposed transaction?

6. Could you add an element of intrigue to drive the prospect into your opening copy?

Passion Marketing Messages in Ads

1. Have an Attention Grabber

2. Be Concise

3. Have a Call to Action

Next Steps

  1. Get a free ebook about passion marketing, and learn how to become a top priority of your ideal customers at PassionMarketing.com.
  2. Subscribe to Monetization Nation on YouTube, Instagram, Twitter, our Facebook Group, and on your favorite podcast platform.

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Nathan Gwilliam helps entrepreneurs and digital marketers transform into better digital monetizers with revolutionary marketing and monetization strategies.

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Monetization Nation | with Nathan Gwilliam

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