How to Interview Customers and Run a Focus Group

Key Takeaways

  1. Identifying your love group and cultivating a relationship with them is a great way to get feedback from your customers.
  2. We have to listen to our customers so we can understand what they want and then give it to them.
  3. To recruit customers for our focus groups, interviews, or surveys we can go to our email list, Facebook pages, run ads, etc.
  4. We should only interview people who are part of our love group.
  5. Generally, for one hour with my customers, I expect to give them $50 of value.
  6. In interviews, surveys, and focus groups we should ask open-ended questions, avoid groupthink, avoid leading questions, and ask about demographics.
  7. We can use focus groups to determine customers’ passion statements, pain points, and favorite features.

Customer Feedback and Pizza

Why should you interview your customers?

How to Recruit Customers

Where To Go

Who to Recruit

What To Do

How to Run an Interview and Focus Group

  • Ask Open-Ended Questions
  • Avoid Groupthink
  • Avoid Leading Questions
  • Ask About Demographics
  • Rate Passion Statements, Find Pain Points, and Determine the Customers’ Favorite Features

Next Steps

  1. Get a free ebook about passion marketing, and learn how to become a top priority of your ideal customers at PassionMarketing.com.

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Nathan Gwilliam helps entrepreneurs and digital marketers transform into better digital monetizers with revolutionary marketing and monetization strategies.

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