How We Can Leverage Platforms For Growth

Key Takeaways

  1. When we can connect to our customers’ level 10 passions, we will deepen connections and build trust.
  2. Our ideal customers do not care about our brands.
  3. We should build platforms on land we own.
  4. We can take our leased land platforms, build them, and then constantly try to pull people off of those leased land platforms onto platforms we own.
  5. Passion platforms involve taking a passion statement and using that, or something similar, as the name of our marketing platforms, instead of simply using our brand name.
Our Ideal Customer_Blog

Connecting to Our Customers’ Level 10 Passions

The Hard Truth: Customers Don’t Care About Your Brand

Platforms We Don’t Own

Platforms We Own

  • A membership site
  • A community
  • Blogs
  • Websites
  • Newsletters
  • Software or app
  • Recurring revenue product
  • Podcast

Naming Your Passion Platform

Next Steps

  1. Get a free ebook about passion marketing, and learn how to become a top priority of your ideal customers at
  2. Subscribe to Monetization Nation on YouTube, Instagram, Twitter, our Facebook Group, and on your favorite podcast platform.



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Monetization Nation | with Nathan Gwilliam

Monetization Nation | with Nathan Gwilliam

Nathan Gwilliam helps entrepreneurs and digital marketers transform into better digital monetizers with revolutionary marketing and monetization strategies.